![]() I use the Adobe Capture CC app to quickly capture color themes on my phone that I can save to my Creative Cloud library. Then, start exploring various color harmonies for your color palette. This will also be helpful when creating other brand elements. This can include images, type, and materials–anything that evokes a style or concept that conveys the brand essence. This is the fun part! Before you dive into choosing colors, gather inspiration and create a mood board. It's all about exploring your options and thinking these details through before settling on a certain color palette. Using this type of color scheme can result in an organized and uniform feel. Monochromatic, one of the more popular color schemes, is where each color is a tint, tone, or shade of a single hue. Adding tints, tones and shades to a hue can allow you to create different desired effects, such as calmer, quieter colors like pastels or less saturated and intense hues. Utilizing color harmonies such as complementary, analogous, triadic and tetradic will create palettes that are pleasing to the eye. ![]() Knowing what effect different color combinations will create within your design is an important factor. Color theory can help you understand which colors might work well together and why. A lot of times there is a reason behind your color choices whether you realize it or not. Sometimes we get lucky and choose colors instinctively that work, but the most effective color goes beyond personal preference. Whether you’re designing a logo, a poster, or product packaging, taking the time to consider what the competition is doing will help in your color choices and can set you apart. How do you make color choices that stand out from competitors? If you’re targeting a global audience, keep in mind the cultural context your color palette will be viewed in.įirst and foremost, you want to create a palette that represents the brand accurately while appealing to its target audience. How can color tell the story you’re trying to convey? These are the first questions and top priorities to keep in mind in order to make creating a color palette a much easier task by getting to the core of your brand: It's easy to get overwhelmed with all of your options when it comes to creating a color palette for your brand. ![]() Do brands like Nike, Home Depot, Nickelodeon, Etsy and Payless all make you think energetic, friendly, affordability and value? Remove the Guesswork when Creating a Color Palette for a Brand ![]() Think about the brands that use orange in their marketing. It's often used to draw attention in advertising. In another study, researchers found that up to 90% of snap judgments made about products are based on color alone, depending on the product.Ĭolor psychology suggests that colors can have a wide range of effects evoking particular moods and emotions. This same study found that color can increase brand recognition–logo design, for example–by up to 80%. Because of the strong reactions that color can evoke, the right color palette is one of the most important considerations for a business to identify their brand, along with typography, graphic elements, and imagery.ĭid you know people connect with color before any other graphic element? Color is registered by the brain before either images or typography, according to a study by Loyola University Maryland. It has the ability to express thoughts without words and elicit emotions that leave lasting impressions. Without a doubt, color is one of the most powerful and effective tools for communication. ![]()
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